Today physical locations are a touchpoint in the marketing mix not yet optimally leveraged by all marketers. It’s an available asset, but not fully exploited. Today’s best online experiences are amazing, but indoor media experiences are quickly catching up and go beyond. Progress is driven by the latest generation of (touch) screens, sensor, trigger, mobile, social, augmented reality, data and analytic technologies.
In our whitepaper we explain what role indoor media plays in the experience economy, and what you need to successfully deploy indoor media for now and in the future.