United Retail have repositioned their Electro World formula and in doing so they’ll be restyling their stores. The new style included digital wall-mounted signage.
The new brand book contains a formula for Electro World’s success, stating that customers need to feel warm and at home in the store. We helped achieve this by depicting the role of the local Electro World store owner in the program. Head office can centrally schedule national campaigns and promotions on all screens.