CIGO’s new store on Amsterdam’s Osdorpplein reopened last month after a brief closure for renovation. But not just any reopening! It marked the launch of a new in-store concept – the culmination of a joint project between CIGO, Philip Morris, and the Dutch State Lottery. CIGO asked us to shape its in-store digital communications.
Eight screens located in various zones throughout the store allow the partners to communicate clearly and concisely with their customers, and the store manager can tailor content dynamically for specific in-store purposes.
Now the new concept’s been tried and tested, it’s ready for future rollouts!