What is digital signage?

Digital signage, or narrowcasting, is a special form of digital communication used to transfer information via screens to a specific audience. This can be done at any location, at any time and the communication is fully geared to your audience. By definition, digital signage is incredibly dynamic and it helps organisations communicate their message in a low-threshold way to employees, customers and passers-by. Its’ operation doesn’t have to be complicated which is why digital signage platform Easyscreen is very user-friendly.

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